Ashley Edwards is a seasoned beauty expert with nearly 20 years of experience working on some of the world's most iconic beauty brands. She spent time doing consumer understanding at Procter & Gamble in hair care before transitioning into the design agency world, doing trend forecasting and strategy work for global CPG brands. With razor-sharp intuition for insight and insatiable curiosity for newness, Ashley works at the intersection of human truth, culture and the future to articulate what's next and how it will impact brands. In her free time, she loves to fine-tune her extensive skincare routine and entertain.