Shelly Socol is the Founder and CEO of 1r, a global full-service agency that powers commerce for innovators and creators across various industries. With expertise spanning creative, strategy, growth, and technical solutions, Shelly and 1r work with brands in the following sectors: beauty, fragrance, skincare, cosmetics, lifestyle, fashion, home, real estate developments, and accessories. Shelly is a recognized and trusted DTC media resource. She has shared her insights in outlets such as WWD, Bloomberg, MarketWatch, The Business of Fashion, ModernRetail, E-commerce Times, Glossy, and Business Insider.

Client experience includes Roman & Williams, Westman Atelier, Gucci, Burberry, Cover Girl, L'Oréal, Clairol, Tula Skincare, Vera Bradley, Farm Rio, Norma Kamali, LeSportsac, ZO Skin Health, Carhartt WIP, Dibs Beauty, Joopiter, Function of Beauty, Papatui, Havaianas, Live Tinted, Philosophy, COTY, Seaport, WS Development, Personal Day, and Maison Louis Marie, among others.