Zak is a 20-year-old beauty and fashion content creator based in the uk and has seen exceptional growth over the past 3 years after starting in lockdown. He positioned himself into the industry after replying to negative comments through editorial content when people told him “men can’t wear makeup”. “It only made me want to shock those people more”, he says as he always felt makeup was a genderless, beautifying tool which made people feel like their best selves. He wanted to be a voice for those who aligned with natural makeup, especially since he didn’t see men who wore natural makeup growing up, so he saw a gap in the market after going viral in lockdown. With now over 1 million followers across platforms, Zak continues to create aesthetic content and has worked with luxury and accessible makeup brands across the world. “Fashion is also a big love of mine since I study fashion journalism at Central Saint Martins”. Zak is now venturing into fashion, so therefore an upcoming and established face across both industries.