Patti Kapla has spent over 20 years building the communications, PR, and marketing presence of Fragrance.com from the ground up. With a career rooted in the fragrance industry before pivoting to the internet world, Fragrance.com was the perfect marriage of both passions. Known for her hands-on approach and passion for brand building, she has launched five private label product lines, expanded the brand into retail, and consistently driven significant business growth across every channel she touches.