Creative duo Rob Forgione and Denis Kovalyov have 35 years combined hair experience working as hairdressers and educators and platform artists globally. Travelling the world launching hair care brands in 12 countries, their combined experience and passion in hair has led them to the creation of My. Haircare. Their formulations are premium in category while being “free from” and 100% Vegan, Peta Certified with NO Sulfates-Parabens-Silicones. With strategic market research in consumer and professional salon division they “bridge the gap” between effective colour depositing shampoos and conditioners.