The beauty industry has been predicated on the cultural chasing of youth. This obsession with youth is not only consumer-facing. There is also a perception in the beauty industry that young founders are spurring innovation. Trinny Woodall, the CEO and Founder of Trinny London, is one of the over-fitfy founders defying those stereotypes and shattering that stigma. She joins Kelly Kovack this week to discuss how she is building a genuinely inclusive brand for a specific type of woman rather than a certain aged woman.