Failure is often underrated. It's what you do with the failure that matters. The truth is success is often the result of a lot of mistakes. If you don't make a mistake, it probably means you're not taking risks, pushing beyond your comfort zone, or aiming high enough. Very often, founding stories are told through the lens of revisionist history, creating a perception of perfection that is rarely the truth. That's not the case with this week's guests, Colette Laxton and Mark Curry, the Co-Founders of the INKEY List. They sat down with Kelly Kovack to discuss how they set out to build a brand that filled a gap they saw in the market, and how learning from their past failures helped them create an instant hit.