Sex sells and its big business. Sex is a fundamental part of being human, yet it's rife with social stigmas and moral judgments. Thankfully, the norms around sex are evolving and the sexual wellness conversation is helping to shake its taboo status and moving beyond a legacy industry, dominated by condoms in drug stores and sex toys in seedy strip malls. Sexual wellness is evolving from a niche category to a mainstream opportunity, gaining the attention of investors and retailers, and giving rise to a new wave of brands capitalizing on this shift. This week, Kelly Kovack is joined by Eva Goicochea, the Founder and CEO of Maude. They discuss how Eva has redefined the narrative through an inclusive approach and engendering better intimacy by pushing boundaries and breaking down barriers.