Cult products are almost impossible to manufacture. This coveted status grows organically and happens when a product resonates with a loyal, sometimes fanatic community of fans. In today's fast moving beauty space where trends happen at the speed of TikTok, achieving cult status that sticks can be elusive. It requires vision and serious business chops. This week, Kelly Kovack is joined by Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Ju explains how she self-funded the business' launch with one product on Amazon, built a brand that redefined the acne category and achieved a $630 million strategic exit in five years.