It’s a done deal—after months of quiet and stalled deals, 2020 closed in a flurry of activity. The motivation for deals ran the gamut from strategics looking for growth and increased geographic, channel, or demographic exposure, to businesses stepping up vertical integration by investing in distressed parts of their supply chain, increasing digital expertise, and diversification of offerings. Several themes continued in Q4, and we predict they will continue in 2021: personalization, skincare across the continuum from clean to clinical, the intersection of health, wellness, and beauty, and better-for-you haircare.
Beauty Deals: Investment + M&A Report Q4 2020:
