COVID-19 changed the way we shop, brought the importance of health into focus, and had many reevaluating priorities. The real question remains as we slowly go back to life as we knew it, which new habits will stick and what impact it will have on where investors place their bets. Most businesses suffered major losses in revenue and investment in 2020 and will take some time to come back to pre-COVID business levels, but consumers are fueled with optimism by lower case counts and widespread vaccinations, providing the promise of a return to normalcy. Dealmaking is moving full speed ahead, with investors looking beyond the pandemic with billions ready to be spent on innovative companies with eye on the future.
Beauty Deals: Investment and M&A Transactions Q1 2021: