This playbook was created in tandem with a first-of-its-kind series of educational bootcamps focused on helping beauty and wellness brands (both large and small) expand their businesses abroad. Global distribution can fuel growth while hedging against domestic market downturns, but navigating new markets requires understanding cultural nuances, market dynamics and identifying the right partners.
BeautyMatter gathered a prestigious group of industry experts who conducted deep dives into the fundamentals of international distribution, so you can properly assess market opportunities and build an effective strategic plan for growth. This playbook provides a toolkit to help inform your decisions and set your brand up for success.
