Amazon will account for 39.5% of all US retail e-commerce sales in 2022, or nearly $2 in $5 spent online. As competition heats up on Amazon, standing out among the over 5 million marketplace sellers gets more and more difficult. If you’re not re-engaging your potential customers, your competitors will. Learn how to leverage Amazon Demand-Side Platform (DSP) to increase both on and off Amazon with a full-funnel strategy. One differentiator of this type of marketing is that it doesn't need a huge budget to get started. Market Defense will walk us through what Amazon DSP is, how it works, and why it matters. What we’ll cover: A download of Q4 2021 data Dive into the increased CPCs and CPMs in the hyper-competitive beauty category Unpacking Amazon DSP and how it works Building a DSP strategy to tap in-market audiences to drive increased visibility
