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Beauty Advisors: Your Secret Marketing Weapon

60m

June 9, 2022
June 9, 2022
As the world becomes more automated one thing that can’t be replaced by an algorithm is real, human interaction. Beauty advisors are the heartbeat of the beauty industry. They are the ultimate influencers—in that store, at that moment, for that consumer, they are the face of your brand and they close the sale. Knowledge is power and training this small army of retail talent has historically demanded large budgets, full-time employees and high-price contractors visiting individual stores to train sales staff. Join a discussion with indie powerhouse BeautyStat, prestige beauty retailer Cos Bar and technology platform Landing to talk education and building effective training strategies.