Last year, the number of transactions in the sector reached record levels with stiff competition among strategic buyers willing to pay hefty prices for high-growth assets. Historically, beauty founders have had two paths for growth and liquidity, but the emergence of new players in the investment landscape has expanded the universe of buyers, sellers, and investors, adding fuel to an already very frothy market. To say that beauty and wellness is experiencing a bubble is a given; the real question is how sustainable will it be?
