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Building Brand Equity and Financial Value on Amazon


April 29, 2021
April 29, 2021
Harnessing the power of Amazon to fuel growth while protecting brand positioning and retail relationships is not only possible but proven. Contrary to popular belief, Amazon can be a platform for storytelling, discovery, and profitable customer acquisition. When done right, it's a channel that adds tremendous financial value. Join us for a deep dive into strategies and tactics of leveraging Amazon to drive brand equity and overall financial value. Join a discussion with Market Defense's Julian Chu and Vanessa Kuykendall on unlocking the potential of Amazon. We'll Discuss - Building brands on Amazon - Profitable customer acquisition - Managing the Amazon flywheel - Strategic and iterative marketing