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Dr. Bronner’s: Constructive Capitalism in Action

60m

March 11, 2021
March 11, 2021
Run by the fifth generation of family soapmakers, the brand has grown to $190 million using constructive capitalism and comic principles as its north star for the past 150 years. Founder Emanuel Bronner believed that a company has a responsibility to “Share the profits with the workers and the earth from which you made it!” Dr. Bronner’s Vice President of Special Operations, Dr. Gero Leson will share how the brand has transformed its global supply chains to become among the most regenerative and ethically-minded worldwide. We'll Discuss: • The brand's history and culture • Constructive capitalism • Progressive business practices • Regenerative organic agriculture • Building an ethical supply chain