Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About

Evolving Beauty Beyond the Binary


March 10, 2022
March 10, 2022
Beauty industry marketing, packaging and products have been built on a stereotypically 'male' and 'female' paradigm. While unisex branding was often considered an infallible choice for brands to sell to all, the term still operates on a gender binary. As society’s understanding of gender boundaries are being challenged and rewritten, brands that silo consumers into binary stereotypes risk becoming obsolete. As non-binary, trans, and other gender identities come to the forefront, how can the beauty industry engage with, and develop for, these people in an authentic, engaging, and meaningful way?