AI doesn't rank brands—it selects them. Search and discovery are evolving in real time as the rapid adoption of AI-powered search engines changes how people search and choose brands. Stella Rising return to BeautyMatter to decode the evolving search landscape and share strategies for winning with GEO, including:
•How the world's largest beauty company approaches GEO
•Why video is the most undervalued lever in AI visibility
•Where the future of search will take us next
You'll leave with the #1 action every marketer should take to increase their brand's citations straight from the team getting cited the most.
