The battle for the $14 billion Indian beauty market is heating up with a deluge of homegrown beauty brands. These startups are tapping into the country's burgeoning middle class, geographically diverse with cultural and regional preferences and widely divergent purchasing power. The Good Glamm Group is one of these dynamic startups. The Content-to-commerce conglomerate furthered its ambition of becoming India's largest CPG company by building a "digital Unilever" at the end of last year with $150 million in funding at a $1.2 billion valuation and a flurry of M&A activity.
The Good Glam Group co-founders join BeautyMatter founder Kelly Kovack to talk about the Indian consumer and what makes the market tick.