Where, how, and what we buy is constantly changing and the fuel of the modern retail economy is social currency and community. Social commerce represents the ultimate merger of money and influence, economy and culture, self-monetization, and self-promotion - it's also the most direct and immediate form of relationship between people and products. If ordinary people can now cultivate personalities to sell products and build a community, brands will need to figure out how to harness this new distribution channel.
Learn about the future of social commerce and how to harness the opportunity from Nicole Collins, Chief Merchant at Flip.
