Consumers are bombarded daily by new products, brands, and ideas, making the customer journey more complex than ever. The consumer desire for personalized products is not new, and technology is finally making it possible raising the bar for brands and retailers. Not all personalization is created the same. It’s a concept that gets thrown around a lot, standing for everything from my name on a bottle to quiz-based curation of a few pre-made SKUs from inventory. Consumers are demanding more than “made for you” marketing speak. Learn from founders that are delivering on this expectation treating each customer as an individual, not just a transaction.