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The INKEY List: Using Data to Thrive


June 16, 2022
June 16, 2022
The experience your customer has with your brand is everything. UK-based The INKEY List was founded by former Boots colleagues, Colette Laxton and Mark Curry, in 2018 scaling from a humble startup to one of the hottest brands in beauty at record speed. What’s the secret to their success? INKEY’s use of content strategies and technology to arm their community with the knowledge they need to create customized routines has set them apart, increased transparency and driven growth. Say goodbye to the ‘one-size-fits-all’ approach and crack the code to deliver a hyper-personalized customer experience. Join us for a discussion with The INKEY List CEO and Co-Founder Colette Laxton, and Searsha Sadek, CRO of ProQuo AI, the world’s first data-driven, AI Brand Management platform. We’ll Discuss: - Why AI-powered data is the key to understanding your customer - How to put your customer at the forefront of everything you do - How to embed more personalization into your customer experience