TikTok’s future in the US may be uncertain, but its influence on consumers' Amazon shopping habits is not. Shoppers want to be entertained, engaged, and surprised, and TikTok delivers. The platform has reshaped the trend landscape with infotainment and user-generated video driven by an algorithm that promotes engaging content, creating virality that reaches millions of users quickly. When a product gains traction on TikTok, consumers often head straight to Amazon, which results in a surge in sales for the same item. Learn how to build cross-platform strategies to convert TikTok views into sales on Amazon.
