Pre-COVID hand sanitizers were a commoditized industry with little to no innovation. In 2018 Andrea Lisbona, founder and CEO of Touchland decided to take hand hygiene to a new level with a visionary team that had a sixth sense for what the market needed. Known for its iconic packaging, TikTok viral moments, and massive waiting lists this brand is just getting started rolling out to Target and Ulta stores, launching a commercial unit and with a robust pipeline of new products in development.
We'll Discuss:
• Designing disruption
• "Kickstarting" success
• Managing a 34,000+ waitlist
• Fueling growth while navigating the pandemic
• Building a B2B product offering
