Brands know the products they want to create but designing formulations that stand out in the market and play into current consumer expectations and trends comes with challenges. In this unique, ingredient-focused briefing, BeautyMatter has partnered with the experts at Univar Solutions, to understand key, post-pandemic trends across skincare, haircare, and color cosmetics that will help inform product development ideas and keep brands ahead of the competition. We’ll contextualize each key trend with a discussion of the hero ingredients brands can utilize to capitalize on the sales potential that each trend provides.
