While there is more attention today on Black beauty consumers and brands, deep challenges remain when it comes to equity. Removing those barriers represents a $9.2 billion revenue opportunity while having the potential to create greater opportunities for everyone in the industry. We will take a deep dive into research conducted by McKinsey’s Institute for Black Economic Mobility to understand the structural challenges facing Black people and the vast untapped economic opportunities in the beauty category with Desiree Rogers Co-owner and Chief Executive Officer Black Opal and Tiffany Burns Senior Partner at McKinsey & Company.
What we'll discuss:
Friction points in the Black experience within the beauty industry.
Steps market researchers, retailers, and investors can take to create a more equitable beauty market and realize the revenue opportunity from Black consumers.
