The blueprint that guided international expansion over the last decade has evolved and fueling growth requires looking beyond China. As distribution paradigms around the world shift to embrace omnichannel strategies that serve consumers who are not constrained by borders, the Middle East is emerging as a hotspot for beauty brands to expand their footprint. With its rich history and rapidly evolving society, the region is one of the most lucrative beauty and wellness markets in the world, according to Euromonitor International, which values the beauty and personal care market in the broader Middle East and North Africa (MENA) region at over $46 billion and estimates it will reach around $60 billion by 2025. This webinar is presented in partnership with MesseFrankfurt Middle East, organizers of Beautyworld. One of the world’s largest and most important trade shows for the beauty industry, the event provides professionals from across the entire value chain a platform for connection, education and global trade. The 2023 edition saw over 1,765 exhibitors - the most in the event’s history - and a record 65,000+ visitors from 156 countries.
Featured Presenters:
- Flyn Roberts, Chief Commercial Officer, Messe Frankfurt Middle East
- Anisha Oberoi, Founder + CEO, Secret Skin
- Amna Abbas, Senior Health & Beauty Consultant, MENAT, Euromonitor
- Polly Williams, Managing Director, TishTash Communications
- Kelly Kovack, Founder + CEO, BeautyMatter
Download our Middle East Beauty Market ReportThis market report is a deepening of the research arm of BeautyMatter, demonstrating our commitment to data, intelligence, and storytelling. Commissioned by Messe Frankfurt Middle East, organizers of Beautyworld, we explore the intersection of history, culture, and economic dynamics to unpack why the Middle East is a hotbed for growth in the global beauty and wellness ecosystem.
