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Workshop: Brand Building in China’s Digital Ecosystem


May 25, 2021
May 25, 2021
The Chinese market presents both enormous opportunities and significant challenges to brands trying to capture their piece of the China beauty prize. The consumer and the market’s digital ecosystem are arguably the most sophisticated in the world. While the market may be fueling global beauty sales, make no mistake— it’s equally competitive—and without an insider’s understanding of how the China market works, investments can be substantial, but results can remain elusive. China’s online ecosystem perpetually one step ahead and moves at breakneck speed. Understanding the constant evolution of behavior, trends, and market shifts is requisite for success in China, but it can also provide a competitive advantage globally. Join our interactive workshop to learn: - China market briefing - Digital marketing landscape China vs the US - Decoding Chinese social media platforms - Unlocking the influence of KOL’s and KOC's - Livestreaming from traffic acquisition to driving sales - Understanding in-channel marketing Also includes: - 30-minutes live Q&A - Digital ecosystem playbook