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Workshop: Translating the Blue Light Trend into a Product Strategy


May 11, 2021
May 11, 2021
This interactive workshop aims to give you an in-depth understanding of blue light, also known as High Energy Visible Light, to set your product strategy up for success. After more than a year of increased screen time, consumers are more aware than ever of how blue light can impact the skin. But what isn’t often discussed is the proximity of blue light to UV—particularly UVA—and how skincare regimens can grow around this space. We will frame the opportunity, dive into the science and explore the product claims to inform the right blue light product strategy for your brand. The Agenda: - State of the market - Science of blue light and the light spectrum - Ingredient and formula technology - Translating the trend into a product strategy - Differentiating product claims Solésence Workshop Team: - Dr. Harry Sarkas, Chief Scientific Officer - Kevin Cureton, Chief Operating Officer - Yoana Dvorzsak, Director of Product and Component Development