Using their data-driven approach to influencer marketing, Wearisma collaborated with CEW France to research the state of influencer marketing in France, revealing the place influencers occupy in the French beauty landscape and how they are transforming it. The report provides insights into the world of French influencers, successful brand strategies, products, and profiles.

• France has seen a 6% growth in active social media users in the last year and more than half of the population takes online reviews into account before purchase.
• 36% of French people have discovered a new product or brand via an influencer.

Top Mentioned French Power Giants in Q4 2019

1. MAC
2. MakeUp Forever
3. Dior
4. Nars
5. Benefit
6. L’Oréal
7. Lancôme
8. Yves Rocher
9. Givenchy
10. Chanel

Top Mentioned French Digital Giants in Q4 2019

1. NYX
2. Huda Beauty
3. Anastasia Beverly Hills
4. Kat Von D
5. Too Faced
6. Fenty Beauty
7. Urban Decay
8. Kiko
9. Tarte
10. Morphe

Top Mentioned French Indie Brands in Q4 2019

1. Glossier
2. Juvia’s Place
3. Zoeva
4. P. Louise
5. By Terry
6. Linda Hallberg
7. You Are Cosmetics
8. Pixi
9. Black Up
10. Sugar Pill

Increasingly, the digital conversation surrounding beauty in France demonstrates a considerable creative evolution. Signature French influencer content now indicates a greater accent on diversity, exploration, and innovation, with up-and-coming indie brands accruing an ever more powerful voice within the market. With so many influencers and brands collaboratively thinking outside the box, and thus expanding the narrative of what French beauty truly encompasses, the industry is growing rapidly into much more diverse territories.

Download the full white paper.