Retailers Have Moved from Shelf Wars to TikTok Feed Feuds
Articles
No Longer “Emerging”: Beauty’s Next Growth Markets Set Their Own Terms
Menopause Is Big Business–But There’s an Evidence Problem
Oral Care’s Second Wave Is All About the Microbiome
The Beauty Counter Is Dead. Long Live the Reddit Thread.
The Slopification of Beauty
Pinterest Predicts a More Personalized Beauty Cycle
BeautyMatter NEXT50 Not to Miss Content Lineup
PSL: Pumpkin Sells Lots ($66.5 Million to Be Exact)
The Middle East’s $17B Haircare Opportunity
Inside New York’s New Luxury Dental Boom
Scent Memory, Monetized: How Fragrance Discovered the Value of Its Archives
Smell You Later, TikTok: The Rise of IRL Perfume Clubs
The Gen Z Consumer: Brand Loyalty Is No Longer a Certainty
Can FaceGym Turn Facial Fitness into India’s Next Big Beauty Category?
Where Beauty, Technology, and Luxury Converge: Saudi Arabia’s Next Chapter
The Clay Mask Paradox: A Growing Category with a Declining Reputation
Fragrance Primers: The Future of Scent Care