In Exclusives, Insight, Marketing

In today’s crowded digital space, SEO (search engine optimization) is more important than ever. That’s because every day there are new brands and websites vying for customers online. While social media and advertising are popular ways to attract potential clients, SEO is an often-overlooked acquisition tool. While not as exciting as, say, a glitzy influencer campaign or social media video, SEO is effective because it matches your platform with a user’s intent. In plain terms, it helps bring clients who are ready to buy or learn about something directly to you. There’s a much higher conversion rate between someone who’s just browsing and someone who is looking to purchase, so if you haven’t optimized your site for search, you definitely should. 

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