New Research Debunks Long-Held Myths About Consumer Loyalty
Articles
Collins Dictionary's Word of the Year Reveals Beauty’s New Lexicon
Mariah to Mayfair, King Kylie, and a Full-Page Spread: Marketing in October 2025
How Do Brands Capture Culture for Social Currency?
The Top 6 Trends Spotted at Beautyworld Middle East 2025
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From Sleeping to Scaling: How to Build Beauty Brands That Don't Break Under Growth
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After "Sephora Teens," Skincare Brands Try a New Approach to Gen Z & Gen Alpha
Clean Beauty 2.0: Beyond the No-No List, a New Clean Beauty Manifesto
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Beauty's Retail Race: Ulta vs. Sephora Q3 2025
Disco Balls, Tears, and Football: Marketing That Happened in September 2025
CeraVe x NBA Unite to Champion Skin Health on and off the Court