Beauty Brand Growth Through Generational Expansion
Articles
L’Oréal’s #JoinTheRefillMovement Campaign Pushes for Sustainable Beauty
Wellness Afterparty: Grown Alchemist-Tomorrowland Partnership
What Beauty Marketing Looks Like Now
Objects over AI: Unpacking Our Desire for Trinkets
Gen Alpha, Grand Prix, and Glow Serums: Inside Beauty’s Experience Economy
Cosmetic Claims: Beauty Must "Get Better At Restraint"
At Boots, P.Louise Doesn’t Want Shelf Space, It Wants a Stage
Nectar Social Raises $30 Million Series A
Rush Week Is the New Runway: Why Beauty Brands Are Betting Big on Sororities
Separation Strategy: The Founder Playbook Powering Rodial and Nip + Fab
Beauty Dilemmas, Solved by Makeup By Mario and Sephora
Beauty's Quiet Rebrand: Inside The Industry's DEI Reset
From Mass to Masstige Leader: Milani Cosmetics Eyes $500M Revenue
Scent and Sound: The New Frontier of Immersive Experiences
Florals for Spring? Groundbreaking. IP for Beauty? Essential.
“Foot Wellness” Powerhouse Onyx Professional Marches into Ulta with Fresh New Look
Olaplex’s IPO Undoing—and Henkel’s Second Chance at a Turnaround