Consumers are spending more than ever on beauty services. Dysport is the new Botox and nail dip is the new gel manicure. As we see beauty regimes get streamlined and effortless glamour is replacing Instaglam, makeup consumers are increasingly willing to treat themselves on services that give them a lower maintenance day-to-day routine.
Alison Valsamis, owner of Braided and Blonde, said, “My clients are definitely motivated by self-care…they are deliberately choosing to treat themselves when they come in for an appointment, but because it is a treat, they are saving for it and ultimately want to come in less frequently.”
Jonathan Kaplan MD, owner of Pacific Heights Plastic Surgery, said, “Injectables like Dysport or Botox were previously considered taboo, but that reputation has definitely started to fade. We regularly see our millennial patients proudly sharing photos of their appointments on social media.”
The survey was created using a combination of Square transaction data and insight from Suite Management Franchising consumer and business owner surveys to surface what consumers are spending the most on and why.
