Attention Capital, a new holding company that buys, builds, and scales media brands, is acquiring Girlboss, the female-focused multimedia business founded by Sophia Amoruso.
WHO: In 2014, founder and CEO Sophia Amoruso published #GIRLBOSS, which spent 20 weeks on the New York Times bestseller list. In 2015, Amoruso launched Girlboss Radio, a weekly podcast, which has included guests like Huda Kattan, Katie Couric, Valerie Jarrett, and more. Today, Girlboss has built a podcast network with 21MM+ podcast downloads to date and produces a twice-yearly conference, the Girlboss Rally, which has welcomed more than 5,000 women traveling from 30 countries and 230 cities to attend the event.
Attention Capital is a new media holding company in Los Angeles founded earlier this year by Joe Marchese, a former advertising executive at Fox Networks Group; Nick Bell, Snap’s former Vice President of Content; and Ashlyn Gentry, a former Senior Vice President at Palantir, to buy, bill, and scale media brands and technologies.
IN THEIR OWN WORDS: “Girlboss is an internationally known brand that is redefining what it means to be entrepreneurial—it’s not just starting your own business, it’s taking a risk, looking for that next role, making a career switch and taking a step into the unknown,” Gentry said in a statement. “The loyalty and passion that this brand captures makes it a massive market opportunity, and at Attention Capital, we’re looking forward to working with the team on Girlboss’ expansion.”
“Girlboss is built on the idea of powering growth through community,” said Sophia Amoruso, founder, and CEO of Girlboss. “The Girlboss movement’s viral success makes evident that women are more successful if they have access to each other and can share their experiences. We are thrilled to supercharge Girlboss’ growth by tapping into Attention Capital’s deep-rooted expertise in building and scaling brands.”
- Girlboss media brand has been acquired by Attention Capital.
- Terms of the transaction were not disclosed.
- Amoruso and her COO Neha Gandhi will stay on board, reported Fast Company, while Attention will focus on making the company profitable.
- In December of 2017, the company raised a $3.1 million round that valued the business at $13.1 million, according to WSJ. The round was led by Lightspeed Venture Partners with participation by Slow Ventures, the entrepreneur Gary Vaynerchuk, and Atom Factory, the media, and entertainment company founded by Troy Carter.
Photo: via Girlboss