In Exclusives, Insight, Trend

Vegan beauty is definitely not just a trend, with the global vegan cosmetic market predicted to be worth $20.8 billion by 2025. The tipping point for all things vegan seems to have been 2019. The Economist declared 2019 as the year of the vegan, reporting that a quarter of millennials identify as vegan or vegetarian. The growing acceptance of vegan lifestyles among millennials is playing a crucial role in the growth of the global vegan cosmetics market. And as the spending power of Gen Z consumers increases as they age, their priorities of transparency and sustainability will likely accelerate the vegan moment.

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