In Exclusives, Professional, Trend

Consumers have become their own hairdressers, estheticians, barbers, and manicurists during the shutdown. As consumers attempt to maintain their beauty regimes, there will be an increase in demand for products such as hair dyes, hair-removal creams, and wax strips, self-tanners, and nail products, among others. This has created an opportunity for brands and retailers to cater to the immediate need; however, DIY may be sticking around as consumers are likely to be mindful of spending on the other side.

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