In Brands, Exclusives, Retail

COVID-19 has triggered a wave of changes to retail, from a surge in online spending, to a new reality for physical retail, including social-distanced selling, temperature checks, and curbside pickup. Despite months of grim headlines, the beauty and skincare industry has stood out as a rare bright spot. A recent study from McKinsey found that beauty brands with scalable e-commerce operations reported sales that were twice as high as their pre-COVID-19 levels, and beauty giants Sephora and Amazon’s April beauty sales were up by 30 percent compared to the previous year. 

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