In Retail

The impact of COVID-19 had everyone looking for new ways to connect with their consumers and make sales happen. Livestreaming has become a new tool in brand and retailer toolboxes as adoption was accelerated by the pandemic shutdown. Leading travel retailer DFS launched its first in-store livestreaming event with record-setting results. In just one hour, the livestream smashed the beauty category’s previous one-day sales high in any of the retailer’s Hong Kong stores.

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