In Exclusives, Trend

Sun care has historically been a seasonal category sold primarily through the FDM channel. Fast-forward to this last decade and we have finally seen the category evolve to an integrated part of daily skincare and personal skincare regimes. This behavioral shift has also fueled innovation that has expanded the category beyond sun to include environmental protection against things like pollution, infrared radiation, and blue light. Solésence lives at the intersection where sun care and skincare meet, developing clean hybrid protection products.

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