In Exclusives, Trend

Skincare actives aren’t confined to the facial category anymore. Proclaimed as “skin care’s next frontier,” a new wave of dermatology-focused body care releases are bringing the science and ingredients of anti-aging, exfoliation, and hyperpigmentation correction to below the neck. Consumers who have educated themselves on which ingredients to include in their facial care routines are now demanding the same efficacy from their body lotions, body washes, deodorants, and more—and with the bath & shower product market set to reach $59.72bn in revenue by 2027, it’s worth listening to them. 

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