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INNOVATION SCOUTING: CES 2021 BEAUTY TECH ROUNDUP

Published January 20, 2021
Kelly Kovack
Published January 20, 2021
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YSL Beauty

The Consumer Electronics Show (CES) has become ground zero for health, beauty, and wellness tech launches. Retailers, investors, and strategics kick off the year in Las Vegas scouting for the next generation of technology breakthroughs. Big brands and start-ups use this conference as a platform to show off their latest innovations in a technology context.

This year was different: held from January 11-14, it was the first all-virtual CES, making history as the largest digital tech event, with 2,000 companies, including almost 700 start-ups from 37 countries, launching products.

Here are the innovations that need to be on your radar in 2021:

P&G LifeLab: Inspired by the words of Chief Brand Officer Marc Pritchard, “The only way to deal with disruption is to lead it,” P&G embraced the commitment to constructive disruption and the opportunity in this unique year to reimagine the all-digital CES experience. The virtual, avatar-led experience offered a “behind the scenes” look at the reinvention of the consumer experience through products and services that improve everyday life while helping to create a better future for society and the planet.

The P&G LifeLab highlighted innovations including the Oral-B iO, Dawn Powerwash Febreze Fade Defy Plug Air Freshener, Microban 24, EC30, Cascade, and Bounty, as well as sustainability initiatives including 50L Home and Holy Grail. The immersive experience highlighted inclusive design and human-centered technologies that connect and improve life in simple and meaningful ways while helping to solve pressing global challenges, including water scarcity, waste, and climate change.

Amorepacific’s Lip Factory by Color Tailor: Amorepacific was named a CES 2021 Innovation Award Honoree for its customized lip makeup manufacturing technology. The integrated online-offline lip makeup manufacturing system boasts the ability to create over 2,000 lip color shades. It utilizes a deep-learning algorithm to analyze facial features and an AI-based mobile application called “Color Tailor” to recommend and customize lip colors. The technology is currently available at the Amorepacific Seongsu flagship store in Seoul, Korea. The company plans to further enhance the algorithm and improve access and convenience for users in the future, and the technology will be used across the Amorepacific brand portfolio.

Formularity by Amorepacific: Formularity is an instant active toner blending device that was recognized as a CES 2021 Innovation Award Honoree. This at-home device creates single-dose skincare solutions delivered on cotton pads for immediate hygienic application. The product is customized by skin concern using a toner base and up to three different ampoules that can be installed in the device, making it versatile for changing everyday skin conditions. The blended formula is deposited on a cotton pad that is heated or cooled to an ideal temperature for optimal absorption by the skin.

YSL Rouge Sur Mesure Powered by Perso: L’Oréal commercialized its Perso smart skincare technology developed in its technology incubator and launched at CES in 2020. Powered by the Perso system, Mesure is a smart at-home device that allows consumers to create their own personalized lipstick shades of the YSL Velvet Cream Matte Finish using cartridge sets from YSL’s universe of red, nude, orange, or fuchsia. The Mesure app allows the user to customize shades using a Shade Wheel of everyday staples that can be dialed up or down, a Shade Match tool for recreating real-world colors, and a Shade Stylist to recommend coordinating lip shades with any outfit.

The device is $299 and is available for limited pre-sales, only in the US market and will be launched worldwide by September 2021.

Water Saver: L’Oréal teamed up with Gjosa, a Swiss environmental innovation company, to create this new haircare innovation to manage water consumption at home and in the salon. Using technology to reinvent the hair washing and rinsing experience, Water Saver combines a micronization technology with a shower head cartridge containing haircare products designed by Kérastase and L’Oréal Professionnel to cut water usage by 80%.

The patented Cloud Cleansing approach uses micronized haircare formulas specially designed for Water Saver that are infused directly in the water stream, promoting better product distribution and absorption, as well as improved efficiency. The result is a shower head that divides the flow of water to create 10 times smaller droplets. Then, they are accelerated for faster and more effective rinsing. The system also features a data dashboard that allows salon professionals to monitor their water and energy consumption and savings.

The L’Oréal Water Saver haircare experience is available now in select L’Oréal salons in New York and Paris. A global rollout is planned now through 2023, and the new system is expected to be in 10,000 salons in the next few years. An at-home shower device will be launched at a later date.

Aromeo Sense: This all-in-one wellness device integrates aroma, light, and music therapy to deliver three pre-designed multi-sensory themes: sleep, relax, and focus. The fragrance is delivered through waterless aromatherapy diffusion using pure air pressure. Its colored light therapy is emitted from a 40-LED light ring around the body of the diffuser, featuring 20 base colors, 6 animations, and limitless gradient possibilities. The device works with the Aromeo App, which provides curated music therapy playlists and allows users to schedule sessions as well as customize their multi-sensory settings.

Wellness technology company Miscato Limited is behind Aromeo Sense. In 2019 they successfully Aromeo Alpha, a smart portable aroma diffuser. A set of Aromeo Sense with Aromeo Pods, which contains natural fragrance, is priced from $99.

Ninu: Ninu Perfume is a smart perfume device that consists of a dispenser and an AI-powered app designed to give users the power to create a customized perfume on demand. The physical container holds three recycled glass cartridges that contain three foundational categories of scents sourced from sustainable ingredients. On the app you’ll find an AI perfume master by the name of Pierre, who offers help by suggesting scents to mix and lets you know when the cartridges are running low and need to be replenished. The business plans to release versions designed for female sensibilities incorporating fresh, floral, and potential scent families, and a yet-to-be-determined male option.

Lumini PM: CES 2021 Innovation Awards winner is a Smart Mirror Hub from Korean AI Beauty start-up lululab that is a one-stop service platform offering personalized online diagnosis for offline skincare solutions. The device connects home users to the beauty and healthcare industry by providing personalized service through a mobile application based on analyzed skin data. The mobile application delivers analyzed skin and lifestyle big data while creating an interactive community between users with similar skin characteristics.

The Beauty Cube: Samsung’s new Cube Refrigerators provide homeowners with a new level of style and customization in the small-refrigerator market. Because of their finished design, the Cubes can be placed practically anywhere in a room and are able to be stacked. The Beauty Cube is specially designed for storing cosmetics vulnerable to heat and light like retinol, vitamins, and probiotics. It is Wi-Fi-enabled, and through Samsung’s SmartThings app, owners can remotely monitor or adjust the temperature and keep inventory.

Panasonic Nanoe Hair Dryer: This device uses patented nanoe technology that draws moisture from the air to create tiny, moisture-rich particles that are small enough to penetrate hair shafts. The brand claims these particles are almost 1,000 times more moisture-packed than the general negative ions used by most modern-day hair dryers. The extra moisture provided by nanoe helps protect hair against damage from everyday styling and brushing, while also enhancing smoothness and shine. The new device will be available for purchase on Amazon for $149.99 at the end of January 2021.

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