In Exclusives

Is technology driving innovation in beauty, or is it the other way around? Really, both. The inherently creative billion-dollar industry has a history of leveraging technology in unexpected ways to completely reinvent itself. And giants aren’t the only brands driving innovation; a whole new wave of smaller, direct-to-consumer, and digital-only powerhouses are proving themselves to be just as tech-advanced. L’Oréal’s Chief Digital Officer Lubomira Rochet is well-known for transforming the cosmetics company into a digitally savvy beauty tech leader, but technology is also enabling companies like Olaplex, which provides haircare products to salon professionals and consumers, to expand sales and deliver product innovation.

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