Canada-based agency 1Milk2Sugars acquired NYC-based Nouveau Communications, expanding its US presence. The strategic acquisition coincides with the addition of new US clients, Amazon Ads, and BURST Oral Care.WHO: Founded in 2018, Nouveau Communications is a New York-based communications firm focused on the beauty and wellness sector.1Milk2Sugars is a leading communications agency with clients across beauty, wellness, lifestyle, and consumer goods. The firm employs nearly 50 staff with offices in New York, Toronto, and Montreal.WHY: This acquisition strengthens 1Milk2Sugars’ North American footprint, further equipping the agency to deliver powerful, integrated media relations and marketing communications strategies across the US and Canada.IN THEIR OWN WORDS: “This acquisition is a significant milestone for 1Milk2Sugars, and we’re excited to bring Nouveau Communications into our fold,” said Priya Chopra, founder and CEO of 1Milk2Sugars. “Tyler and I have worked closely together for nearly a decade, and this is a natural extension of our longstanding partnership. The US, especially New York, has always been central to our growth strategy, and this acquisition gives us the opportunity to build on our success and deliver even stronger campaigns.” “I’ve had the privilege to witness firsthand 1Milk2Sugars’ best-in-class work for many years. To join this team of dynamic experts is an exceptional honor, and I can’t wait for the work we’re going to do together,” said Tyler Williams, CEO, Nouveau Communications.