This week saw Dollar Beauty double down on beauty with a new haircare brand incubated by Maesa, the unveiling of a covetable summer collection from Hermès beauty, the launch of the first-of-its-kind underarm toner, and a beauty brand for men.
When Life Gives You Lemons: Founded by Nita Sederholm, who is on a mission to change the beauty industry using data-driven analytics. The brand is positioned as the world’s first makeup line designed with acne in mind, informed by the insight of 40,000 consumers amassed by Cocoon, Serderholm’s machine-learning platform. The brand launched with two products: a Hi-Function Foundation in 30 shades ($39) and Oil Control Booster ($58) which doubles as a serum and makeup primer. The high-function makeup is available on the brand’s website.
Beau-D.: A conscientious men’s skincare line with a mission to challenge antiquated attitudes and definitions of masculinity. Founder Brandon Palas has deep roots in the worlds of fashion and editorial and rejects the notion that beauty—either in word or concept—is somehow the exclusive province of women. Beau D. celebrates the ritual aspects of self-care that transcend gender. The brand’s provocative imagery project the Beau D. ethos of unapologetic masculine beauty. The brand has launched with Lip Salve priced at $38.
Root to End: Dollar General launched a Maesa-incubated clean haircare line that addresses a broad range of customers’ haircare needs formulated with a proprietary Strand Reviving Complex, a one-step blend containing 11 amino acids to help retain moisture. The range includes four shampoos, two conditioners, a scalp exfoliating treatment, and three styling products free of SLS/SLES, parabens, phthalates, and mineral oil. All products are priced at $5 and will be available at the 17,000 Dollar General stores.
I-On Skincare: Founded by Dr. Xi Huang, the brand has assembled a heavy-hitting team to bring its proprietary De-Ironizing Inducer Technology focused on addressing anti-oxidation to market. The pre-launch team consists of Chief Executive Officer Missy Godfrey (formerly of SpaFinder Wellness and SocialFlow), lead advisor Joe Gubernick (formerly head of research and development, Global Chief Marketing Officer at Estée Lauder), and lead advisor Jean Zimmerman (former Executive Vice President of Chanel Beauty). The brand will launch with two products: its Age Disrupting Skin Cream, and its Age Disrupting Total Performance Eye Cream targeted for postmenopausal women. Prices range from $80 to $125 and will launch on March 15 on its website.
Luxury Launches
Rose Hermès: Following the launch of Hermès beauty and its collection of covetable lipsticks, the luxury house introduces a Summer 2021 Collection. The release includes the launch of a silky powder blush in 8 pinks including an Asia exclusive shade 37 Rose Poivré. The easy-to-blend formula with buildable coverage also has a custom-blended fragrance developed by in-house perfumer Christine Nagel, with notes of arnica, sandalwood, and a hint of green tea. The infinitely refillable compact was designed by Pierre Hardy and is accented with a line of accessories including makeup brushes and calfskin leather cases.
Launching at the same time is a limited-edition range of three pink lipsticks: 30 Rose D’Été, 49 Rose Tan, 14 Rose Abricote. The shades range from a warm nude pink to a striking hot pink tone, and for red lovers, an intense vermilion shade. All three hues have a satin finish that enhances the lips’ luminosity. The Rose Hermès collection will be available April 15, 2021, at Hermès boutiques at Takashimaya, as well as online via Hermès Singapore.
Prestige Product Launches
Addison Rae’s ITEM Beauty: Expanding the clean beauty collection, the brand has expanded its vegan-friendly, cruelty-free, and dermatologist-tested offering with an edited skincare range suited for Gen Z skin. The line consists of a gel cleanser, cleansing balm, gel moisturizer, and an intensive moisturizer all priced between $18 -20, available on the brand’s website and sampled through Madeby Collective’s sister brand IPSY.
Bella Skin Beauty: The first-of-its-kind Watermelon Probiotic Underarm Toner serves as a foundation for deodorant. This underarm toner works to reduce smell by eliminating odor-causing bacteria while also gently cleansing the skin, protecting against environmental aggressors and maintaining skin’s natural pH. The key ingredient, watermelon, is super-rich in vitamin C, amino acids, and powerful lycopene antioxidant, resulting in smoother, brighter, and healthier underarms. The product is priced at $25.
Dr. Dennis Gross Skincare: The brand’s newest sunscreen, All-Physical Lightweight Wrinkle Defense SPF 30, is an oil-free, all-physical SPF that blends into all skin tones (tested on Fitzpatrick 1-7). It is formulated with antioxidant rich bearberry, sea buckthorn, and lingonberry to protect from UVA/UVB, blue-light damage, and pollutants. Launching with Sephora and priced at $42.
Erborian: Hybrid skincare range known for pairing the best of traditional, sometimes ancient, skincare solutions with the best of modern R&D. The latest launch was inspired by the long-recorded use of sesame milk to visibly smooth skin’s surface. The result is their Milk & Peel Shot Mask, a two-phase solution consisting of a flash peel & milk bath. Available at Ulta and priced at $8.
