Launches at Premium
Atolla: The customized skincare company has launched two new products to complement its serum to create the Atolla Custom Routine. The Atolla custom products are specifically formulated to work together as the foundation of your routine, with each product boosting the effectiveness of the others through complementary actives. The products are available on the brand website through four subscription options priced from $39–$79.
Antipodes: The scientific green beauty company from New Zealand just launched Culture Probiotic Night Recovery Water Cream. This probiotic-infused formulation contains Kalibiome AGE Probiotic, an innovative compound scientifically validated to strengthen the skin barrier and contribute to increased skin elasticity and hydration, while simultaneously reducing roughness and redness. Available on the brand’s website priced at $50.
Ciaté: This newest addition to the brand’s dewy products is packed with skincare benefits, including dragon fruit extract, a brightening blend of vitamin C and yuzu for extra glow, and hyaluronic acid for supple, hydrated skin for up to 12 hours. Unlike traditional foundation, Dewy Skin‘s cushion-like formula provides a semi-sheer glass glow skin tint available in 10 stretchable shades that work across all skin tones. The product retails for $32.
NYX Professional Makeup: Leaning into Gen Z’s love for all things retro, meet the Tetris Collection, sure to excite beauty, gaming, and entertainment fans alike with a limited-edition collection that brings back the fun of the ’80s game with the Tetris Jumbo Shadow Palette, Tetris Epic Liner Kit, and two Tetris Lip Kits. Available on the brand’s website and Ulta.
Virtue Labs: With 40% of women facing visible hair loss by age 40, makers of the multi-award-winning biotech hair care brand Virtue launched a new product range specifically to target female hair loss and provide thicker, fuller, and healthier hair. Powered by two ground-breaking Keratin proteins and born from regenerative medicine, Virtue Flourish products cleanse, purify, and enrich the scalp, creating fertile ground for hair to grow. Products are priced between $28–$58 and are available at Dermstore.com and Blue Mercury.
Warpaint: Acting on community feedback, the brand lunched a Concealer Pen to address dark under eyes, one of the biggest beauty concerns the brand hears. The product provides a simple fix that takes seconds and looks completely natural. The product is available in five shades and priced at $26.
Olay: Tapping into the body care trend, Olay launches three treatment-based dermatologist-approved body collections: Retinol, Exfoliating, and Dermatologist Designed Collection. Available at most major retailers and priced at $7.99.