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2021 WEEK 15: BRAND AND PRODUCT LAUNCHES TO NOTE

Published April 16, 2021
Published April 16, 2021
Rael

This week was grounded in packaging innovation and sustainability as three new brands launch redefining form and function. Plus, Sk*p and Common Heir all reinventing the perception of the beauty experience.

Plus: A new brand from the creatives behind Starface (Julie Schott + Brian Bordainick) alongside co-founder and CEO Cathryn Woodruff. Every year in the U.S., 42.1 billion bottles are used to ship products that contain over 70% water. With this in mind, Plus is reimagining personal care that provides solutions that are better for people and the planet. The debut product is Plus Body Wash, a just-add-water, no-bottle cleanser. The dehydrated formula eliminates unnecessary water and is packaged in dissolvable material that leaves no trace behind. Plus Body Wash comes in two gender-neutral scents: Summer (neroli, orange, lemon) and Waves (coconut, sea salt, jasmine), as well as an unscented variety, Cloud. Each Plus Body Wash pack contains 16 single-serve sheets for $16.50 and is launching DTC on the brand’s website.

Sk*p: Created by Mark Veeder, the co-founder of clean beauty brand Farmacy, Sk*p which stands for “Simply be Kind to the Planet” is set to launch DTC on Earth Day. The hair and body care range is created for the whole family with one mission in mind: to break the beauty industry’s addiction to plastic by making compostable paper-based cartons the new standard. Launching with five products, including shampoo, conditioner, and deodorant everything is packaged in a proprietary recyclable carton box trademarked as Beauty Carton. Products retail for $15-$18.

Common Heir: The brand was founded by Cary Lin and Angela Ubias with the mission of reimagining classic beauty staples. The brand launched with the introduction of their clean, waterless, silicone-free, and clinically proven Vitamin C serum. The product is thoughtfully designed in plastic-free, biodegradable/dissolvable capsules and housed within a cardboard vessel. The brand participated in the inaugural Credo for Change Mentorship Program in 2020.

PREMIUM PRODUCT LAUNCHES

Innersense Organic Beauty: Using traditional products can cause excessive buildup on the scalp and hair strands, preventing them from absorbing beneficial ingredients. Created with conscious chemistry Detox Hair Mask is designed to facilitate the transition to clean haircare. The product is formulated with a blend of powerful detoxifiers of charcoal, kaolin and Certified Organic white vinegar to draw microparticles to the surface without stripping hair of natural oils. Baobab, shea butter and willow bark work to infuse hydration and moisture into the hair. The product is priced at $30.

Rael: The organic and natural feminine care brand continues to redefine feminine care with its launch of skincare for down there. The Soothing Vulva Care collection includes Soothing Gel to Foam Feminine Wash ($10), Soothing Feminine Wipes ($6), Soothing Feminine Mist ($6) and Soothing Relief Gel ($10).

AbsoluteJOI: was developed by Black female physician, Dr. Anne Beal, M.D., M.P.H to address several skincare concerns of those with melanin-rich skin. Daily Hydrating Moisturizing Cream with Mineral Sunscreen Broad Spectrum SPF 40 is a nutrient-rich 2-in-1 tinted moisturizer specifically crafted for women of color for everyday use leaving no white cast – a common problem for people with melanin-rich skin. Available in two shades Mocha and Cafe Au Lait and priced at $42.

C’est Moi: The brand’s latest One of One Capsule Collection Browista Eyebrow Duo was created by actress Liza Koshy. These dynamic duos define, shape and add volume with the angled pencil and finish with the tinted brow gel. The duos come in five shades, are priced at $16 and will be available on the brand’s website and Amazon.

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