You guessed it ... another week, and more celebrities throw their hats into the beauty ring—but we also have a chic new science-backed addition to the personalized skincare category in Veracity.
Veracity: A new personal self-care experience based on testing key hormones and pH that affect skin’s current condition and, more broadly, overall health and balance. Veracity skincare delivers the cutting edge of scientifically driven clean beauty with transformative, innovative skincare solutions made to safely bring each unique complexion into optimal balance. The line is designed to be customized with dynamic treatment solutions tailored to consumers' unique biofactors. The brand is also shifting the perception and language around the relationship we have with our skin, saying, "As our lives change, our skin inevitably changes, too. We are used to thinking of these changes as cosmetic—problems to fix with spot treatments and serums. But they’re a reflection of what’s going on inside, sending important signals about our health." The Skin + Health test is priced at $149 with skincare products ranging from $55-$85.
Know Beauty: Vanessa Hudgens and Madison Beer take celebrity-backed beauty to a new level, joining forces with Dr. Karen Kagha, a Harvard-trained dermatologist, to build a science-first brand that takes the guesswork out of skincare with a Skin Diagnostic, Skin DNA Kit, and curated product assortment. Each product uses best-in-class, scientifically proven ingredients such as retinoids, AHAs, and BHAs and peptides to assist with immediate skin concerns, while working to prevent age-related changes that can occur across seven core genetic categories analyzed by the DNA Test. At launch, the Know Beauty range will allow for hundreds of unique skincare routines. Available DTC with products ranging from $20-$30 and the Skin Diagnostic, Skin DNA Kit at $95.
Treslúce Beauty: Becky G partnered with Madeby Collective to co-create a color brand with the aim of celebrating Latin heritage. Mexican artist Monica Loya designed the packaging drawing on inspiration from Talavera pottery and formulas include agave tequilana. The brand will focus on the eye category with eyeliners, eye shadow palette, makeup brushes, and false eyelashes ranging in price from $8 to $35.
Proudly: Following the relaunch of her haircare brand Flawless by Gabrielle Union, Gabrielle is developing a baby care line catering to deeper skin tones with her husband, Dwyane Wade, set to launch DTC later this year and in the mass channel in 2022. The business has received seed funding from Initial Capital and Forerunner Ventures.
Credo: Has extended its Exa brand with the launch of Light Show Color Melt, a multi-use pigment to layer on cheeks, lips, eyes, or body. The gel formula delivers stay-put color that delivers bold pigments that last without the use of silicones or microplastics. The product is available in two finishes: Color Melt Foils come in four metallics that deliver an opaque glimmering finish, and Color Melt Sparklers offer four shades of shifting holographic finishes. Available at Credo and priced at $22.
Heure Beauty: This Singapore-based clinical skincare brand that was a decade in the making launched earlier this year and has added Ageless Day Treatment (Broad Spectrum SPF 35) to its range. The formula is a combination of super-hydrating Sodium Hyaluronate and anti-radical Vitamins C and E complex, designed to amplify the product’s anti-UV protection, and enhanced with SPHR, Heure’s proprietary encapsulation and transdermal delivery system. Priced at $135.
Huda Beauty: The third fragrance in Kayali's Intense Collection is Utopia Vanilla Coco 21. Formulated to be long lasting and intense enough to stand alone or to be a layered staple, with notes of pear and coconut melding with hints of jasmine, sandalwood, and vanilla bourbon. Priced at $100.
Venn Skincare: The science-backed skincare brand has launched Probiotics Cica Complex Biome Booster, a certified microbiome-friendly soothing and lifting serum with the brand's proprietary complex that has been clinically tested to soothe any physical, chemical, or UV-induced irritations while improving plumpness and elasticity. Available at Shen Beauty and priced at $165.
Jean Paul Gaultier: Gaultier launches Scandal Pour Homme, the first men's fragrance release since Puig brought the brand in-house in 2016. Gaultier launched the Scandal women’s scent in June 2017. The Scandal Pour Homme scent is being introduced this month with the objective of it entering among the top 10. Givaudan perfumers Quentin Bisch, Christophe Raynaud, and Nathalie Cetto conceived Scandal's woody oriental scent. The Scandal scent launched on June 21 in France, followed by Germany and the UK in August, and then the rest of the world, save for the US, in September and October.
RCMA Makeup: The cult brand among professional makeup artists is releasing its biggest launch in nearly 60 years. For the first time, the brand is bringing its pro-favorite products—18 shades of Liquid Concealer ($29), 36 shades of Liquid Foundation ($36), Premier Loose Powder ($26), and Premier Pressed Powder ($28)—to consumers.
Indeed Labs: The brand has expanded its cult-favorite Retinol Reface formula to the eyes. Retinol Reface Eye Cream harnesses a retinol ester that ensures minimal irritation with maximal stability, providing a gentle solution that achieves real results. The product is priced at $24.99.
Eva NY: This bright-blue toning shampoo-and-conditioner duo neutralizes brassy red and orange tones to bring out deep brunette color. Brass to Sass Brunette Shampoo and Conditioner is available at Target, Ulta, and Sally Beauty, among other retailers in mass, specialty beauty, department stores and grocery, priced at $13.
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