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2021 Week 26: Beauty Brand and Product Launches

July 02, 2021 Kelly Kovack
July 02, 2021
Volition Beauty

You guessed it—another celebrity brand is in the works. This week news came that Scarlett Johansson is launching a beauty brand founded by The Najafi Companies, the investors behind Pattern by Tracee Ellis Ross, Moon Oral Care, Beach House Group, and Florence by Mills, set to launch in early 2022. Chanel takes the launch of the week with its Chanel No. 5 Factory Collection in celebration of the iconic scents 100 year anniversary.

SIIA: This newly launched direct-to-consumer brand was founded by Megan Rein, Simon Jeon, and Hicham Khodri with the mission to democratize luxury beauty. Powered by Korean ultrasonic extraction technology that preserves bioactive compounds, Siia’s range of high-performance skincare-first cosmetics brand isn't just streamlining the beauty routine—it's on a mission to democratize luxury beauty. The full range of hybrid color products is priced from $15-$30.

Minori: a new brand bootstrapped by IPSY alum and beauty veteran Anastasia Bezrukova, was founded to take the guesswork out of beauty. The curated selection of essential everyday products is consciously formulated to meet or exceed the standards put forth by Clean at Sephora, Credo, and The Detox Market. Inspired by the KonMari method, and a certified Marie Kondo consultant, Anastasia founded Minori with the mission of promoting mindful consumption of beauty as a path to sustainability, represented in the intentional launch of just three items: cream highlighter, cream blush, and a lip gloss. The brand will launch DTC on MyMinori.com, and will have an exclusive partnership with The Detox Market beginning in July.

Limited Editions:

Chanel No.5: In celebration of the fragrance's 100th anniversary, the iconic scent that has become synonymous with luxury beauty has launched a covetable limited edition packaged in everyday utilitarian packaging. When Gabrielle Chanel created No.5 in 1921, she put it in a lab bottle with the name originating from the fact it was the fifth sample that her master perfumer Ernest Beaux presented her. Thomas du Pre de Saint Maur, Chanel’s head of global creative resources fragrance and beauty, was inspired by the concept of turning functionality into luxury that gave birth to the beauty capsule. The Factory Collection consists of seventeen products with packaging segmented into three design themes: a paint atelier, a garage and a kitchen. Pop-ups will support the limited-edition collection in eight cities worldwide. The product will also be available in Chanel’s fragrance beauty boutiques, 32 of its fashion stores, and online platforms.

Vegamour - Gro+

Volition Beauty - Skin Rhythm Balancing & Clearing Serum

Paula's Choice - Hyaluronic Acid + Peptide Lip Booster

Knours Beauty - One Perfect Revival Eye Cream

NuFACE - Hydrating Aqua Gel and Firming + Brightening Silk Crème

Product Launches:

TooD: One-swipe BioGlitter by TooD is an innovation in the world of glitter cosmetics. Made from plant cellulose, BioGlitter is biodegradable in as little as 28 days in natural environments. Vibrant, fun, and just as easy to add as it is to remove, the product is available in six shades and priced at $26.

Erborian: The new aqua gel-based skin-perfecting product is the latest addition to Erborian’s best-selling CC Cream line. CC Water is designed for those who prefer an ultra-light, cream alternative to enhance the complexion, while also helping to color correct, soothe, and hydrate the skin. Priced at $42 and $22.

Vegamour: The plant-based, vegan hair wellness brand continues to redefine the haircare category with a new range of products. The Gro+Advanced range consists of four products formulated with micro-encapsulated (bioavailable) CBD to combat visible signs of stress-related hair loss as well as address the root causes. Priced from $42-$58.

Volition Beauty: Skincare brand Volition partnered with Married to Medicine star OB/GYN Dr. Jacqueline Walters to create Skin Rhythm Balancing & Clearing Serum to address the impact of hormonal imbalance on the skin, such as sebum production, stubborn blemishes, and extreme dry patches. Priced at $45.

Kylie Cosmetics: A new and improved Kylie Cosmetics is coming soon. The brand unveiled Gel Eyeliners in 15 matte and shimmer gel shades, High Gloss refreshed and reformulated in 32 matte shades, and the iconic Lip Kit is being relaunched with lightweight, smudge-resistant, 8-hour-wear formulas. The news was shared on Instagram, which was wiped clean about a month ago and now only features the "newness" slated for fall 2021.

Paula's Choice: Studies show the lips are one of the first and most prominent areas that show signs of aging, beginning with gradual loss of volume and increased lines. Hyaluronic Acid + Peptide Lip Booster is formulated to fight off fine lines, thinning, and dehydration of the lips. Priced at $29.

Knours Beauty: The hormone-conscious skincare brand just launched One Perfect Revival Eye Cream, the newest addition to its skincare collection for menopause or for those looking to address fine lines and wrinkles. The formula is grounded by 3 result-driven ingredients: Syn-ake, a peptide inspired by snake venom, four growth factors, and rosehip oil. The product is priced at $36.

NuFACE: The brand’s IonPlex Ionized Skincare Activators are a unique blend of electrically charged ions and glacial water that deliver a surge of active ingredients for optimal microcurrent results from the NuFACE Device: Hydrating Aqua Gel ($29-$59) and Firming + Brightening Silk Crème ($49-$69).

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